Welcome to our aletheia & phos ‘Meet Our Muse’ series, where we take a look inside the world of some of our favourite creatives and uncover what makes them tick.
First up; Yasmin Suteja.
She’s the face of our latest collection Saudade and one of Australia’s most promising young creatives and style influencers. Her talents extend further than your average 25-year-old; she’s a photographer, a talent agent, a stylist and the creative director of Culture Machine – one of the country’s most influential creative agencies.
Despite her impressive list of accolades Yasmin is as down-to-earth as they come. Her passion and creativity is not only inspiring – it’s infectious.
Yas is a woman doing things her way, she's a force to be reckoned with on the work front and she’s got fashion sass. Her flair and edgy tom-boy style stands out amongst the same-same ensembles that blur our social feeds daily.
We sat down with her to chat about connection, energy and a few of her favourite things…
Full name on your drivers license?
Where were you born?
Paddington, Sydney, Australia.
What would you say your biggest influence was growing up?
Definitely my heritage. My dad is from Bali, that's where I was raised. My mum was my school teacher from kindergarten to year 3. She was heavily into the arts and had me playing violin, doing ballet, painting, singing and lots more.
If you could travel back in time, what advice would you give to 15-year-old you?
That being a nerd will totally pay off haha. Keep researching, watching films, reading books and essays. Also it’s totally cool to sit in front of your computer all day. You’ll end up making a career out of it.
Name 3 songs that take you back to a person, place or moment.
Deelite - Groove Is In the Heart was always playing when we had dinner parties at our family home in Bali.
The Offspring - Pretty Fly (For a White Guy) reminds me of when I first moved to Sydney in 2000 and was living with my cousins. My eldest cousin loved this song and had it on repeat all the time.
Christina Aguilera – Come On Over Ok this reminds me of when I had my first tape recorder in Bali. I loved Christine Aguilera. I'd play her songs, wait for the chorus, and time it so that I could record my voice over hers haha!
What’s on repeat on your playlist that gets you feeling good?
Chinese Man - Shikantaza. The whole album. Obsessed.
If you could teleport yourself anywhere where would you go?
I’m really keen to visit my family in Greece, I’ve never been before, so yeah, I’d probably teleport there.
Do you have a favourite piece of jewellery that takes you back to a memorable moment?
I was recently in London and I bought this antique signet ring at Covent Garden Markets. It was my first trip to London so it holds great memories of me and my bestie Kath.
What would your ultimate piece of jewellery be?
I usually get really attached to a necklace and wear it every day. At the moment, it’s my a&p I Carry Your Heart Necklace it’s perfect and it works with everything.
What's you favourite crystal?
Definitely clear quartz.
What does connection mean to you?
For me it means passing energy from one person or thing to another. The times I’ve felt most connected to someone there's been a really strong energy passing between us.
What gets you out of bed in the morning?
Work! I run my own business (creative agency CULTURE MACHINE) and love what I do. No two days are the same so I’m always excited to get up and get straight into it. I really love it, the people I get to meet and work with are awesome.
The best advice you’ve ever received?
Haha, my mums mantra, ‘every problem has a solution’. It’s not always a literal truth but it’s definitely contributed to my outlook on life. I'd say I'm pretty optimistic. I’m always trying to ‘find a way’ to make something happen.
Is there anything you've read recently that's had an impact on your worldview?
The Tipping Point’ by Malcolm Gladwell. I read it straight out of uni and it got me so intrigued about the mechanics of social trends and movements. How do these phenomena begin? What makes them spread? Gladwell compares social trends to contagious diseases spread by ‘hosts’ and he breaks down the qualities that make a charismatic leader. Very interesting read.
What makes you feel confident and powerful as a woman?
For me, when I’m in a position of leadership. I’m naturally very motivated and I love working in groups – discovering people's strengths and working together, collaborating as a team to make it happen, they're the moments I feel most confident and accomplished.
What do you want to be remembered for?
For doing things differently.
Follow Yas here @yasminesuteja and here @culturemachine