Launched in 2014 by founder and owner, Alicia Millan, aletheia & phos is an independent jewellery label based in Melbourne, Australia.
The theme of connection lies at the heart and soul of this brand.
Born in the eclectic suburb of Fitzroy with mixed Italian and Greek heritage, Alicia formed a strong foundation for connection: ”My family is crazy about love.”
Her childhood obsession for crystals together with almost 10 years of fashion industry experience as a buyer, designer and product developer, has helped nurture aletheia & phos to where it is today.
The early days saw Alicia dedicating late nights after work to making crystal bracelets at her kitchen table, jewellery became a creative outlet, a form of storytelling: “My life revolves around nostalgia; sights, smells, feelings, fashion - always a longing to be back 'there'. What I was creating represented my heart; emotions and feelings translated into something that could be shared. It was a way for me to verbalise all the feelings I felt so deeply.”
Attracting friends and customers near and far, these efforts caught the eye of Australian it-girl and model, Mimi Elashiry, soon transpiring into a friendship and collaboration range.
Each piece is designed with sentiment and intention. The Connector Bracelet was made to help stay connected to home, no matter how far one travelled; a piece you could gift to your lover, best friend, sister, and brother, or simply yourself.
aletheia & phos celebrates an of-the-people ethos. In recognising that consumers are making more informed purchase decisions, the brand is part of a global movement revolutionising fashion by ensuring each piece is handcrafted to the highest quality and compliant across all standards in the jewellery supply chain. Our mission is to create sustainable and responsible jewellery with intention. aletheia & phos gold, silver, stones and diamonds are certified by the Responsible Jewellery Council whose mission is to promote responsible, ethical, social and environmental practices that guarantee human rights throughout the jewellery supply chain, from mine through to retail.